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How To Make Your Youtube Channel Get More Subscribers
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Ways To Get More Youtube Subscribers Pt.
Every day, YouTube users watch over a billion hours (yes, with a B) of YouTube videos, but only 9% of small businesses have bothered to launch their own channels. As YouTube usage continues to grow, opportunities are growing for businesses willing to get involved.
In this guide, we will show you how to set up a YouTube channel for your business and create engaging videos to attract existing customers and attract new ones as well. We also cover the most effective strategies for building a successful YouTube channel.
Starting a YouTube page is not as difficult as it might seem. You don’t need expensive video equipment or years of experience to create YouTube videos. Use this 12-step guide to build your channel and grow your business today.
To set up a YouTube account for your business channel, you must sign in to the Google account you want to use to manage the channel.
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Having a work account to run your channel instead of using a personal channel makes it easier to scale later because you can add more than one admin through their Google login. You no longer need to share password information with your personal email address.
Here’s a quick overview of the steps to set up a new YouTube channel account for your business.
1. Go to YouTube and sign in to the Google account you want to use to manage your account and go to the YouTube channel switcher.
2. Here you should see your personal account, any business accounts you currently manage, and an option to create a new channel.
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3. Clicking on “Create New Channel” will take you to the screen for creating a new business account. Choose a channel name for your new account and click Create. You can also upload a profile picture here, for example your brand logo.
Are you ready to start your social media strategy? These free, customizable templates give you the tools to plan and execute a strategy that connects you with your audience as you plan your content calendar.
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Ok, now that you know how to create a YouTube channel for your business, let’s take some time to make it look better.
Here are a few simple steps you can take to give your channel a more professional look and make sure your customers know how to find you online.
When you start a new channel, your channel icon will be associated with your business account profile picture. To change this, YouTube will ask you to update your account.
It is recommended that your image is a 800 x 800 pixel JPG, BMP, PNG or non-animated GIF image. You also need to make sure it displays well in small sizes and cropping squares and circles for the different areas YouTube will use your channel icon.
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Adding banner images is a great way to showcase your brand’s personality and create a more engaging YouTube profile. Your banner image should be less than 4 MB and at least 2048 x 1152 pixels, although YouTube recommends 2560 x 1440 pixels for best results on all devices.
💡 Tip: Taler is a free tool that you can use to create a YouTube channel banner.
YouTube gives you a preview of each uploaded image to show you how it will look on multiple devices. You can also edit the output of your image.
To open all the options to customize your channel, you need to click on the gear icon in the area below your banner image.
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A pop-up window titled “Channel Settings” will appear. Find the “Change channel settings” option and turn it on. Click on “Save”. Now you get more choices organized into five tabs: Home, Videos, Playlists, Channels, and About.
Under “Description,” provide a brief overview of your business, products, and mission. Remember all the keywords for your shop and make sure to include them in your channel description so people find you more easily when they search YouTube.
Don’t forget to include your contact email as well. You should also add links to your social media accounts and business as these links can be configured to appear above your banner image and be easily visible to your audience.
By default, most of your links will only use the favicon (the small image displayed at the top of your browser), but the first link in the list will also display the link title, so make the most of those 30 characters, such as . 100% Pure has ended the Buy Now call-to-action.
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In the upper-right corner you’ll find a section called Hot Channels, where you can view other YouTube channels owned by your brand or managed by your employees.
Videos can be an important part of your content marketing strategy. It’s a great way to provide your customers with quality, informative, and entertaining content that will keep them coming back.
Additionally, YouTube is the second largest search engine in the world, so optimizing your videos to get found in search results can also be a great place to connect with new customers looking for what you have to offer. While video quality is important, it’s also important to consider your audience.
A quick brainstorming session with your team can often come up with multiple ideas for a YouTube channel.
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More and more people are turning to YouTube to learn new things. In fact, searches for how-to videos have increased by 140% in the last decade, meaning companies have more opportunities to engage new audiences by providing educational content about their products.
Videos that teach new skills are great for building trust with your audience and moving them further down the conversion curve. I found a solid example recently, courtesy of Retro Supply Co.
It sells retro effects you can use in Photoshop and Illustrator, as well as brushes, fonts, and more. On its YouTube page, Reto Supply focuses on teaching viewers how to use Photoshop and Illustrator more effectively. Sometimes that means step-by-step tutorials using brushes, and sometimes they teach tricks like keyboard shortcuts that can help anyone, whether you use Retro Supply products or not.
Another great example comes from Snowboard Addiction, which has built over 140,000 YouTube subscribers on its channel by teaching people how to improve their snowboarding skills.
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Not only does video help people take their snowboarding to the next level, the how-to content brings Snowboard Medicine to new audiences via YouTube search.
As far as compatibility with its products goes, you couldn’t ask for a better example. Snowboard Addiction sells products and training videos to help you improve your snowboarding skills, so there’s a natural progression from an interested viewer to a satisfied customer thanks to YouTube video content marketing.
When it comes to creating compelling video content, few things are more effective than good storytelling. Inspirational videos that match your company’s identity are ideal for communicating your brand’s image and values to a wider audience.
These types of ambitious videos should aim to build a lifestyle around your brand and show customers that when they buy your products, they are not just buying something, but an experience.
Youtube Video Description
GoPro is a leader in this space with a variety of YouTube content building an identity of adventure, innovation and adrenaline around its line of action cameras.
From helicopters in flight to firefighters rescuing cats, the videos showcase the many ways GoPro customers can use their products to illustrate the brand’s slogan, “Be a Hero.” Unboxing videos are also becoming increasingly popular. The idea here is to take your products out of the box and discuss everything. This also leads to better user-generated content when your fans and key customers also rate your products on their channels.
Building a YouTube strategy around entertaining videos that engage your audience is one of the best ways to grab viewers’ attention and drive them to your products. Comedy videos can be very good not only for getting laughs but also for selling.
Vat19, an e-commerce gift shop specializing in unusual products, has built an impressive online empire with highly targeted content. YouTube’s strategy focuses on creating absurd comedy games with a wide range of new prizes to introduce new products to the public. It currently has over two million YouTube subscribers, which means this approach is definitely paying off.
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One of the most popular Vat19 videos is five pounds
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